<a href="https://www.sportian.com/">Sportian</a>, the Sports &amp; Entertainment Company from Globant, has joined forces with gaming and web3 specialists, <a href="https://www.stadioplus.com/about" target="_blank" rel="noopener noreferrer">StadioPlus</a>, to enrich both company&#x27;s respective offerings and help sports organizations combine digital product creation, growth strategies, meta-experiences and the creation of branded virtual worlds.With a focus on driving growth through technology, Globant Sportian&#x27;s ecosystem of products and services is being used worldwide to design new fan engagement platforms, enhance team performance and accelerate the digital transformation of sports properties, accompanied by Globant&#x27;s cutting-edge technologies, including the latest developments in data analysis and AI.It will now be able to add StadioPlus&#x27; expertise in Metaverse, gaming, web3 strategy and digital asset creation, helping athletes, leagues and sports brands to develop new monetization models through these channels.As part of the new partnership, Globant Sportian and StadioPlus will design a combined global strategy that illustrates the synergies and opportunities of the two offerings and how it can accelerate new growth for the sports and entertainment industry.<blockquote data-reactroot="">“Globant Sportian&#x27;s ecosystem is grounded in new technology innovation and solid growth strategies, which makes it an ideal partner for us,”said Jon Fatelevich, CEO and Co-Founder of StadioPlus.“This partnership presents exciting new possibilities for connected fan experiences and will help us be the bridge between the sports industry and the future.”“StadioPlus shares our vision for transforming sport and entertainment through reaching new fans and providing world-class experiences,”said Alejandro Scannapieco, Globant Sportian CEO.“We are excited by its track record in gaming and web3, which will contribute to the expertise we have already developed with Globant, and its focus on creating growth through these platforms. Through this partnership, we will demonstrate how to add disruptive new technologies to existing tech ecosystems and engage fans across the digital and physical world.”</blockquote>Founded in 2021 by a team including Argentine basketball legend Luis Scola, StadioPlus has emerged as a leading provider of cutting-edge fan experiences within the sports and entertainment industry, designing gaming environments inside some of the world&#x27;s most popular platforms, like Fortnite. It is also powering new metaverse environments for sports properties such as LALIGA, Inter Milan and Corinthians that have provided significant cut-through to digital audiences.Globant Sportian clients including LA Clippers, Major League Rugby, the Wimbledon Championships and Belgium&#x27;s ProLeague, are currently using its ecosystem to build streaming platforms, construct smart stadiums, personalize fan engagement, visualize match data and protect content from piracy, to name a few examples.For further information on Globant Sportian&#x27;s global partner network visit<a href="https://www.sportian.com/partners"> https://www.sportian.com/partners</a>

Sportian, by Globant, Agrees Global Strategic Partnership with StadioPlus

<a href="https://www.sportian.com/">Sportian</a>, the Sports &amp; Entertainment Company from Globant, has announced the creation of the Sportian Advisory Board, a squad of legends and experts that will guide sports organizations through the benefits and applications of technology to support the continued growth and evolution of the industry.The new Board will feature global sports icons Manu Ginóbili, the NBA All-Star, and George Gregan, Australian rugby captain and World Cup winner. As professional athletes and sports fans, they will introduce their vision of how team performance, athlete health, and the fan experience can be enhanced through technology.Manu Ginóbili is an NBA Hall-of-Famer, two-time All-Star and four-time league champion with the Spurs, and widely regarded as the greatest Latin American basketball player of all time. He currently works as a Special Advisor to Basketball Operations for the San Antonio Spurs and is a keen investor in new technologies.<blockquote data-reactroot="">“Advances in technology are revolutionizing the world of sports, enabling athletes to achieve unprecedented levels of performance while enhancing fan engagement. Being passionate about both sports and technology, I&#x27;ve chosen to become a member of the Sportian Advisory Board to play a role in further enriching the industry&#x27;s excitement and appeal while at the same time continue my education on this transformation”,said Manu Ginóbili.</blockquote>Over a 13-year professional career, George Gregan became captain of Australia&#x27;s international rugby team and the country&#x27;s record appearance maker, lifting the Webb Ellis Cup in 1999. He is now a successful entrepreneur and sports technology ambassador.<blockquote data-reactroot="">George Gregan pointed out the potential for the advisory board to impact any sport:“Going digital starts with having a solid understanding of your fans, your teams and your playing space. The Sportian Advisory Board will be the resource for any competition to lay its challenges on the table and draw up a smart growth plan. I&#x27;m excited to form part of a team that wants to preserve sport as the number one entertainment source for future generations.”</blockquote><blockquote data-reactroot="">For his part, Sportian CEO Alejandro Scannapieco said:“We are proud to work alongside Manu and George, two inspiring leaders who rose to the top of global sport and have a vision for the industry&#x27;s growth. Their experience will provide Sportian a unique angle to continue evolving our products &amp; solutions for Sports &amp; Entertainment organizations. I&#x27;m positive that their presence on the Sportian Advisory Board will help more organizations build an exciting future for sport and entertainment, powered by innovative technology.”</blockquote><blockquote data-reactroot="">Martin Migoya, CEO and Co-founder of Globant, added:“Having a Board of Advisors led by sports legends is the perfect complement for Sportian&#x27;s disruptive technology approach to such global passions as football, rugby, basketball, and many other sports. We can&#x27;t wait to learn from Manu Ginóbili and George Gregan&#x27;s experiences and knowledge, and we will turn this into valuable and applicable insight for each of our clients.”</blockquote>Through exclusive events and assessments, the Board will give sports organizations a chance to learn and discuss how new technology strategies impact commercial objectives. Recent developments by Sportian for its clients include superapps to connect fans with new experiences, growing direct-to-consumer strategies through streaming, collecting and applying match data to content, building smart venues and integrating AI tools to enhance competition management, broadcasting, and content creation, among others.Sportian&#x27;s range of clients includes organizations such as Major League Rugby, LA Clippers, The Wimbledon Championships and Belgium&#x27;s ProLeague, who are accelerating their digital transformation through Sportian technology.Sports organizations interested in exploring digital transformation initiatives with the Sportian Advisory Board should contact <a href="mailto:advisors@sportian.com">advisors@sportian.com</a>.

Basketball and Rugby Legends Ginóbili and Gregan Join Advisory Board of Sportian, Globant’s Sports Division

MLR places its trust in Sportian and Globant to shape a shared vision for its evolution, with a clear objective of establishing MLR as an international benchmark brand.The primary goal of this groundbreaking project is to position MLR as the streaming leader in the world of rugby. This involves expanding its brand and content footprint, facilitating access to its data ecosystem and platforms. Simultaneously, we aim to monetize OTT usage through subscription models.Additionally, it&#x27;s worth highlighting that the OTT platform was developed in a record time of 6 weeks, showcasing the team&#x27;s exceptional speed and efficiency in bringing this innovation to fruition.Sportian has successfully transitioned from an AVoD (Advertising-Based Monetization) to an SVoD (Subscription-Based Monetization) model, including deployments on platforms like Roku TV and Apple TV. This strategic shift not only evolves the business model but also employs a geographically segmented approach, enhancing user experience and optimizing profitability across regions. The adaptive monetization management, a key value for MLR, facilitates dynamic decision-making in packaging, monetization, and geographical distribution hierarchy..This strategic flexibility not only maximizes operational efficiency but also positions MLR advantageously to fully leverage the specific opportunities and challenges of each market.Through the successful execution of this project, Sportian not only solidifies its international presence by gaining a new client but also expands its expertise in rugby, making a bold entrance into the North American market.About MLRThe Major League Rugby (MLR) stands as the premier professional rugby competition in the United States, founded in 2018. Experiencing rapid growth, the league attracts both national and international talent. With teams spanning the country, MLR aims not only to foster rugby development in North America but also to establish itself as a crucial platform for the professionalization and promotion of the sport in the region.Following the model of other U.S. sports leagues, MLR&#x27;s structure contributes to increased visibility and interest in rugby, solidifying its role as a key element for the sport&#x27;s continuous growth and appreciation in the United States.

Sportian Achieves Record-Breaking Time to Develop Major League Rugby's New OTT Platform

<ul data-reactroot=""><li>Sportian, the new identity of LaLiga Tech, was unveiled at an exclusive event for industry leaders held at the Cívitas Metropolitano Stadium in Madrid </li><li>Through its new strategy, Sportian reaffirms its commitment to reinventing the sports and entertainment industry through specialized technology </li></ul>MADRID – October 2, 2023 – LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, <a href="https://www.sportian.com/">Sportian</a>, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid today.In 2021, LaLiga Tech was founded by LALIGA. It became a joint venture the following year when Globant acquired a 51% majority stake in the company. Today, LaLiga Tech evolves into Sportian, combining Globant&#x27;s extensive track record in technology-driven business and industry transformation with LALIGA&#x27;s expertise as a leader in the leisure and entertainment sector, creating unique experiences for football and sports fans.<blockquote data-reactroot="">“With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings,”said Martín Migoya, CEO of Globant.</blockquote><blockquote data-reactroot="">“The technological commitment that LALIGA made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges,”stated Javier Tebas, President of LALIGA.</blockquote>In addition to their focus on bringing new technologies like artificial intelligence to the world of sports, Sportian is consolidating three new product lines:<ul data-reactroot=""><li>“Ignite Your Fan Experience,” digital products to increase audiences and enhance the digital fan experience;</li><li>“Empower Your Sports Teams,” platforms like Mediacoach that enhance team performance with real-time data;</li><li>“Supercharge Your Organization,” solutions for the end-to-end transformation of sports properties.</li></ul><blockquote data-reactroot="">“The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilization, and transform the very essence of the industry,”said Alejandro Scannapieco, CEO of Sportian.</blockquote>The consolidation of Sportian and its offerings to reinvent the sports and entertainment sector was presented today at an exclusive event with over 200 attendees at the Cívitas Metropolitano Stadium in Madrid. During the event, key figures including Martín Migoya, co-founder and CEO of Globant; Martín Umaran, co-founder and President of EMEA at Globant; Patricia Pomies, Chief Operating Officer at Globant; Javier Tebas, President of LALIGA; Oscar Mayo, Executive President of LALIGA; and Alejandro Scannapieco, CEO of Sportian, spoke about the significance of this alliance and the commitment to revolutionizing the world of sports.Additionally, prominent industry figures provided their insights into the sports and entertainment industry at the event, including George Hanna, CTO of the Los Angeles Clippers; Nacho Fresco, Director of Technology at FIFA; Arno Lycke, Digital and BI Manager at Pro League; Bill Goren, Major League Rugby Deputy Commissioner; Ludmila Da Silva, football player at Atlético de Madrid; Leanne Bats, Head of Web3 at New Zealand Rugby; and Jorge Garbajosa, President of FIBA Europe.To learn more about Sportian, please visit <a href="https://www.sportian.com/">https://www.sportian.com/</a>.About Sportian Sportian is a provider of digital transformation solutions for the global sports and entertainment sector, powered by Globant and LALIGA.Sportian offers a unique interconnected data ecosystem that helps clients grow through technology, embrace new business models, and expand their global impact. Its solutions combine technology, data, experience design, and business strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetization, competition management, real-time data capture, content innovation, and piracy prevention.This ecosystem has been a central part of LALIGA since 2014 and is now used by a wide range of global competitions, broadcasters, federations, and clubs to reach the next stage of their digital transformation.About Globant We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.<ul data-reactroot=""><li>We have more than 27,000 employees, and are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.</li><li>We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.</li><li>We were also featured as a business case study at Harvard, MIT, and Stanford.D</li><li>We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.</li></ul>Contact: <a href="mailto:pr@globant.com">pr@globant.com</a> <a href="https://more.globant.com/news-room-form?utm_source=prg&amp;utm_medium=organic&amp;utm_campaig%5b%E2%80%A6%5dl_org_trf_nap_19042021_ao1210_subscribe-form-for-journalists" target="_blank" rel="noopener noreferrer">Sign up</a> to get first dibs on press news and updates. For more information, visit <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">http://www.globant.com/</a>.About LALIGA LALIGA is the world&#x27;s largest football ecosystem. It is a private sports association composed of the 20 football clubs/SADs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, responsible for organizing professional football competitions at the national level. It has over 200 million followers on social media globally, across 16 platforms and in 20 different languages. LALIGA boasts the widest international network of all sports properties, with a presence in 41 countries through 11 offices, headquartered in Madrid, Spain. The association carries out its social initiatives through the foundation and is the world&#x27;s first professional football league to have a competition for players with intellectual disabilities: LALIGA Genuine.

Globant and LALIGA Introduce Sportian, a Global Technology Company Reinventing the Sports and Entertainment Industry

MADRID – August 17, 2023 – <a href="https://www.globant.com/?utm_source=prgen&amp;utm_medium=org&amp;utm_campaign=a-prs_r-all_bo-crp_cn-globantx_s-prgen_m-org_o-bra_bi-nap_y-2022_m-6_id-100080_ac-tlpr-magnifai" target="_blank" rel="noopener noreferrer">Globant</a> (NYSE: GLOB) and <a href="https://laligatech.com/" target="_blank" rel="noopener noreferrer">LaLiga Tech</a> have come together to collaborate with Microsoft on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of Artificial Intelligence.After years of collaboration between Microsoft, Globant, and LaLiga to create digital products and solutions that help the reinvention of sport and entertainment, LaLiga Tech - after its partnership with Globant- is extending this initiative beyond football to other sports such as basketball, rugby and tennis.The new projects now underway are designed to improve the data available to coaches in order to help real-time decision-making, enhance the experience of fans around the world by automatically generating new, personalized content, and to deliver immersive new materials for broadcasters.<ul data-reactroot=""><li>NRT Multi Language Subtitles, focused on the automatic generation of multilingual subtitles adapted in Near Real Time (NRT) for all live sports matches using technologies such as Whisper and GPT 3.5, generating additional inclusive features including options for people with hearing impairment.</li><li>Automatic Sports Content Translations, helping sports organizations to increase their engagement with global fans by automatically translating their content to a myriad of languages using GPT 3.5 and GPT 4.</li><li>Mediacoach Metrics, updating LaLiga Tech’s leading sports data visualization platform to provide additional real-time metrics to each team&#x27;s head coach and their assistants. New contextualized stats are constantly being developed and evolved by reviewing images from the perimeter cameras used for capturing all player and ball movements.</li><li>Match briefings and highly personalized content tailored to Fans and Clubs, which strengthen fan engagement and reduce churn by providing more relevant content thanks to GPT-3.5 and GPT-4.</li></ul>Using Microsoft Azure OpenAI Service, LaLiga Tech will have access to AI tools such as advanced data analytics, natural language processing, and machine learning. This solution enables them to harness the power of the most advanced AI models (including OpenAI GPT-4 and GPT-3.5), combined with Azure business services and AI-optimized infrastructure.<blockquote data-reactroot="">“For a decade, artificial intelligence and data have been an integral part of Globant’s vision, been applied transversally to all areas of the company, from talent circuits to operational models, to deploy solutions to increase productivity and efficiency.”Agustin Huerta, SVP of Technology of Globant, claims that And adds:“With this joint venture with LaLiga, we are working to extend our capabilities to LaLiga Tech with the support of a big partner such as Microsoft, and the first tests have proven to be disruptive and successful”</blockquote> <blockquote data-reactroot="">“LaLiga Tech brings together Globant&#x27;s technological capabilities and LaLiga&#x27;s sporting expertise to create a unique landscape that places sports reinvention at the core of its activity”Gonzalo Zarza, Chief Data Officer at LaLiga Tech, adds:</blockquote><blockquote data-reactroot="">“At Microsoft, we are pleased to work with LaLiga Tech and Globant on this initiative to help transform sports through Artificial Intelligence and the power of Azure. Our relationship with LALIGA represents a significant milestone in our longstanding collaboration, where we have successfully developed digital products and solutions that have redefined the landscape of sports and entertainment. We are excited about the possibilities that AI brings to this area, and we remain committed to using our technology to drive positive change and enhance the sports industry for everyone involved,”explains Ignacio León, Enterprise Commercial Lead of Microsoft Spain.</blockquote>Led by its technology innovation team, LaLiga Tech is continually innovating with artificial intelligence to provide world-class products and services to sports fans all over the world. In close alignment with Globant, LaLiga Tech embraces the principles of the AI Manifesto and leverages broad cross-industry expertise to maintain a common vision, overcoming ethical challenges and social risks.

Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting

This multi-year partnership focuses on empowering key partners and sponsors to engage with fans through interactive experiences delivered via existing app notification channels. The core objective is to harness the diverse opportunities available and strengthen the bond between fans and their favorite sports, maximizing the potential for deeper connections and enriched experiences.The partnership is now live with the launch of an official app for a main sports competition, soon to be followed by a Fantasy gaming app which will be released soon. The driving force behind this alliance is Pushologies&#x27; cutting-edge PACE capabilities, empowering the creation and delivery of Personalized Automated Content-based Experiences to enrich user interactions and offer tailor-made content within the apps.<blockquote data-reactroot="">“We&#x27;re thrilled to partner with Pushologies. Their innovative platform and personalized automation impressed us. They truly understand our goals and can efficiently handle our data and content. Together, we&#x27;ll gain valuable insights into our amazing fans.”Victoria Ruiz de Azcárate, Head of Fan Engagement at LaLiga Tech said</blockquote><blockquote data-reactroot="">“We are excited to embark on this partnership with LaLiga Tech. We share their passion and vision for truly personalized fan engagement, and we look forward to helping them build on their stellar reputation as a global tech powerhouse in sport, bringing fans ever closer to the beautiful game.”Owen Donnelly, CEO of Pushologies, added</blockquote>

LaLiga Tech and Pushologies Unite to Elevate Fan Engagement through Personalized Automated Content-based Experiences

With The Championships, Wimbledon now underway in London, millions will be viewing the action around the world and, like any other major sporting event, illegal actors will be attempting to profit through piracy. This year, however, organisers of the legendary tennis event have strengthened their ability to quickly remove illegal broadcasts through a global agreement with LaLiga Tech.Content Protection services will carry out continuous monitoring and elimination of pirated content related to matches broadcast from the two weeks of The Championships. This monitoring will be carried out across all search engines, social media sites, online marketplaces, IPTV services or apps from any location.With a worldwide audience that reaches more than 80 million, Wimbledon is one of the standout events of the global sporting calendar and protecting its hundreds of matches from illegal consumption is a key challenge to safeguarding the prestige of the event and the value of broadcasting rights.Content Protection tackles online piracy by scanning all channels where illegal content is being distributed or promoted, removing it and collecting evidence to streamline legal procedures. Its expert teams of analysts based in laboratories around the world work in collaboration with the world“s largest distribution platforms and social networks to ensure content is removed as quickly as it emerges.<blockquote data-reactroot="">“The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem. In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success.”Guillermo Rodríguez, Director at Content Protection said</blockquote><blockquote data-reactroot="">“All sports brands depend on their online reputation and IP fraud is one of the quickest ways to erode this. Against these organised crime networks, the only way to stay ahead is to maintain cutting-edge technology tools and consult with experts who can adjust strategies as soon as new threats appear. We are delighted to see the improvements Concept2 has achieved in the last year and look forward to deepening this relationship in the coming years.”Paul Davies, the All England Club“s Head of Broadcast, Production &amp; Media Rights, added</blockquote>

LaLiga Tech Content Protection Services Works to Protect The Championships, Wimbledon from Piracy

Concept2, the global market leader for rowing machines and racing oars, has announced an extended technology partnership with LaLiga Tech to protect its products against online fraud, after making significant progress against counterfeiters in the past year.Combining Artificial Intelligence tools and dedicated consultancy, LaLiga Tech identified thousands of fake product listings designed to defraud customers, removing each of these threats within a matter of hours. As a result the partnership, which began in 2021, has been extended for a further two years.Concept2 had previously been suffering a barrage of intellectual property abuse. It regularly found online listings for products bearing the brand name, adverts enticing users with enormous discounts, and web landings that changed daily. With no real product to offer, these scams had been stealing from unsuspecting customers, causing subsequent damage to Concept2 and its global network of resellers.After turning to Brand Protection, the end-to-end service offered by LaLiga Tech, the tide was quickly turned. Instead of manually filling out forms every time the team found a fake listing, Brand Protection detects and reports these cases automatically, providing the team with the agility to fight back against the counterfeiters and protect their intellectual property.Brand Protection provides 24/7 monitoring services that detect trademark violations in online marketplaces, web pages and search engine listings. Its series of AI tools ensure that all incidents and logged and reported automatically to the Concept2 team. But crucially, LaLiga Tech provides additional human consultancy that ensures the offending content is quickly removed. Thanks to its trusted partnerships with the world“s largest online search engines and marketplaces, LaLiga Tech has been able to remove 100% of the illegal content it detected, all within a 48-hour time frame.<blockquote data-reactroot="">“When it comes to brand counterfeits, speed and flexibility really matters. When a fake price promotion appears and is pushed aggressively, it is only a matter of minutes before customers become victims. LaLiga Tech has delivered outstanding results, moving as quickly as the scammers to report the threats and providing an expert team that can take the content down. Counterfeiting is a growing threat to the sport industry and we can“t recommend LaLiga Tech“s solution highly enough.”Silvan Zehnder, IP manager at Concept2 said</blockquote>Brand Protection forms part of the ecosystem of sport reinvention products offered by LaLiga Tech to help brands, broadcasters, clubs, competitions and federations around the world accelerate their digital transformation. To ensure the most accurate results, its detection engine considers various aspects of the product being sold, including price, sales channel, security certificates, delivery times and user comments.Other organisations using Brand Protection services include Tomateros de Culiacán, one of Mexico“s leading baseball clubs, Liga Portugal and the Royal Belgian Football Federation. In total, LaLiga Tech helps sports properties to protect over €9 billion worth of content and establish more direct and profitable relationships with their fans.<blockquote data-reactroot="">“All sports brands depend on their online reputation and IP fraud is one of the quickest ways to erode this. Against these organised crime networks, the only way to stay ahead is to maintain cutting-edge technology tools and consult with experts who can adjust strategies as soon as new threats appear. We are delighted to see the improvements Concept2 has achieved in the last year and look forward to deepening this relationship in the coming years.”Guillermo Rodriguez, Director at LaLiga Content Protection added</blockquote>

Concept2 is beating brand counterfeiters with LaLiga Tech, leading to extended partnership

Fans of Chilean football will discover an exciting new way to interact with the country’s Primera División thanks to the creation of the first official fantasy football game of the competition. The “Fantasy Movistar” game is the result of a collaboration between Havas Sports &amp; Entertainment, the Chilean Professional Football Association (ANFP) and LaLiga Tech.The project is based on a long-term agreement with the intention of growing national professional football and developing a new way of enjoying the sport based on statistics and data. Fantasy gameplay, which is already popular in the world of sport, allows players to accumulate points based on their predictions about the real-world performance of teams and players.As part of the agreement, a new ecosystem of digital tools will be created to boost the digital transformation of ANFP. In addition to the new Fantasy game, new Fan Activation services will be developed that will allow ANFP to better understand its digital users and build its global following.The game will be available for the 2023 season of the Chilean Primera División in mobile and web formats, offering players the chance to create and manage their Fantasy squads at any time, while choosing between week-by-week and season-long game modes. It will also provide latest news from the competition, global rankings and access to premium features.Pablo Milad, president of the ANFP, stated: “This is a new way to generate greater interaction between Chilean football and its fans, particularly the younger generation who today relate differently to this sport, including through platforms like Fantasy. Developing this game is great news as it will strengthen our competition and provide new areas for growth.”Fantasy Movistar seeks to bring users closer to the national game through technology, allowing players to share information and compete with friends. These platforms have proved a key platform for the digital growth of major leagues around the world in recent years, a trend which the Chilean league is seeking to continue.The game will also feature Radio Cooperativa, the leading sports radio station in Chile, as official media partner. The station will also receive official naming rights, allowing it to generate exclusive content related to the game and improve the user experience. Specific opportunities for new and existing sponsors will also be created within the platform.The game will also have Radio Cooperativa as a strategic partner, providing relevant sports information and generating content to further improve the user experience. Specific opportunities for new and existing sponsors will also be created within the platform.<picture data-reactroot=""><img src="/_next/static/image/public/static/img/news/new-3-content.efef49a11de52c35e0be6c21395d2908.jpeg" alt="Img new 3" width="900" height="528"/></picture>Generating global followings through digitalANFP is focused on growing football in Chile through new technology tools and data analysis. Having recently announced a new centre for technology innovation, it plans to extend its own insights to clubs at all levels, from grassroots football to the Chilean national team.The introduction of the Fantasy game is an important milestone for ANFP as it continues to evolve its digital fan experience, providing a new space for fans to engage with the competition. ANFP will also responsibly analyse fan data that is shared through the platform to improve its communications and marketing activities, all within the legal regulations of data processing.“Fantasy Movistar will be the first game of its kind in Chile. It will be an excellent opportunity to connect brands with new audiences in a significant and new way. It will be a constant source of football content, but also potentially for other sports in the future,&#x27; said Sebastian Harticalde, Managing Director of Havas Sports &amp; Entertainment.Paula Callejas, Advertising and Digital Marketing Manager for Movistar Chile, added: “Without a doubt, football and digitization are great passions in Chile, which is why we are very happy to be part of ‘Fantasy Movistar,’ connecting fans to a new way of interacting with this sport. We know how successful Fantasy platforms have been in other countries, so launching this application in Chile opens up the possibility of reaching more and new audiences, and connecting friends, family and loved ones through technology, 5G, fibre optics and football.”“Through Fantasy gaming, ANFP is realising the opportunity to begin understanding fans through the data they share and consolidate their commitment and loyalty,” said Alejandro Scannapieco, CEO of LaLiga Tech. “Designing owned digital platforms is essential for sports entities to secure their future and take a firm step towards a data-driven strategy, through which they can anticipate future needs of their fans, design personalised experiences and increase their impact at all levels.”

Havas Sports & Entertainment, ANFP and LaLiga Tech Launch First Official Fantasy Football Game in Chile

Venray, 15th Feb 2023 - LaLiga Tech has agreed to offer Bundeling’s centralised communications platform to LaLiga clubs to support their ongoing digital transformation efforts, providing new economies of scale that will allow clubs to launch their own validated Bundeling platform within three weeks.The new offer can be made to LaLiga clubs through LaLiga Impulso, the strategic growth project from LaLiga backed by the private equity firm CVC, which has injected new funds into the Spanish football competition to help clubs undertake growth and consolidation projects.Through LaLiga Impulso, LaLiga seeks to find the best suppliers that can help clubs to grow, in close partnership with its technology affiliate, LaLiga Tech. On recommendation from LaLiga Tech, an evaluation of Bundeling’s platform was carried out by the Commercial and Marketing vertical of LaLiga Impulso, where it was decided that these tools could strengthen the operations of clubs of all sizes. In addition to making the new offer to clubs, Bundeling’s platform has been integrated into LaLiga itself.Bundeling, headquartered in the Netherlands, develops communication solutions for more than 850 professional sports clubs, companies, federations, governments, and communities in 21 countries. It provides clubs like Borussia Dortmund, AS Roma, PSV Eindhoven, and 250 other professional sports clubs with a dedicated platform that connects their corporate clients and allows extending their offering, value and service.Club Deportivo Leganés and Girona Football Club were the first two clubs in Spain to take advantage of this opportunity, launching their own Bundeling platforms for their corporate clients in 2022.The branded and tailormade platforms deliver exclusive content, regular updates, event invitations, E-tickets, a B2B marketplace, and more. It encourages like-minded clients to connect seamlessly with one another, creating more meaningful and deeper relationships.“We are focused on helping sports organisations of all sizes to grow through technology deployments,” said Rodrigo Meruelo, Customer Success Manager at LaLiga Tech. “This partnership with Bundeling will allow clubs to provide better content discovery, communication and monetization opportunities, forming a fundamental part of user-centred technology strategies.”Bundeling, Business Development Manager, Gard Valckx said: “Corporate clients are the backbone and hugely important for every sports club. Many clubs still have a very traditional approach and little to no structure to stay in touch and constantly add value for these clients.We are delighted to announce that this is changing for LaLiga clubs as our new partnership with LaLiga Tech aims to help all Spanish clubs take their communication and service to the next level. An exciting, new innovation project for the clubs, LaLiga Tech and Bundeling!”If you are interested in Bundeling, and want more information, take a look at the Bundeling website here: <a href="https://bundeling.com/en/" target="_blank" rel="noopener noreferrer">https://bundeling.com/en/</a>

LaLiga Tech and Bundeling join forces to help LaLiga Clubs set new standards for the digital customer journey.

<a href="https://www.globant.com/?utm_source=prgen&amp;utm_medium=org&amp;utm_campaign=a-prs_r-all_bo-crp_cn-sentinel-report_s-prgen_m-org_o-bra_bi-nap_y-2022_m-9_id-tl2058_ac-tl_t-blockchain-globant-eng-landing" target="_blank" rel="noopener noreferrer">Globant </a>(NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and LaLiga, Spain’s top-flight football competition, announced today that they have reached an agreement to create a joint venture to establish a global technology company that will lead the reinvention of the sports and entertainment industry.The partnership will leverage Globant’s track record in delivering business and industry transformation through technology and LaLiga’s unique expertise in developing leading global sports events while improving fans experiences.Globant and LaLiga will work on expanding the products and services of LaLiga Tech, a central part of LaLiga since 2014, to create a unique offering for organizations looking to engage a new generation of fans around the world. The digital ecosystem of LaLiga Tech consists of products such as its OTT platform, Fantasy gaming, App and Web design, Mediacoach, and Content Protection antipiracy tools, as well as consultancy services for data analysis and global fan engagement. The new partnership with Globant will accelerate the technology roadmap, product and services evolution, and geographical expansion of this offering by leveraging Web 3.0, Metaverse, and Gaming among many other rising technologies. Globant’s vision is to reinvent industries and organizations while offering amazing experiences for end users. After working for two decades with some of the most beloved brands in the world, we are pleased to join forces with such an important organization as LaLiga and build a unique and truly global offering to support the digital transformation of key players in the sports and entertainment arena, said Martín Migoya, co-founder and CEO of Globant.“LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we have seen shows that this remains a core priority for the industry. Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globants expertise in business transformation, combined with our long-standing experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market”, added Óscar Mayo, executive director of LaLiga.

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